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NFC ALCOA

KNOXVILLE, TN

sparks:

urban | typography | graphic

 historical | modern | sleek

warm woods | mixed metals .

visual composition

setting:

The historic setting and architecture of the building was  the highlight of the interior details. With taking advantage of the tall ceilings, a custom wallcovering was created to carry the eye around the room. It tells a story of the hotel's history. By focusing on simplicity, texture and clean lines, the design is fresh and sleek. 

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”

– mary lou cook

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