NFC ALCOA

KNOXVILLE, TN

sparks:

urban | typography | graphic

 historical | modern | sleek

warm woods | mixed metals .

visual composition

setting:

The historic setting and architecture of the building was  the highlight of the interior details. With taking advantage of the tall ceilings, a custom wallcovering was created to carry the eye around the room. It tells a story of the hotel's history. By focusing on simplicity, texture and clean lines, the design is fresh and sleek.