MYRTLE BEACH, SC
serene | texture | coastal
relaxed | pattern | ombre
stripes | refined | soothing
Situated on the shores of Myrtle Beach, this resort offers the excitement of the strip, but it’s intrigue is the relaxation of the beach.
With the ocean waves crashing close by, a serene blue-green color palette was a must, highlighted in the custom ombre drapery.
The palette also set the tone of the artwork. The content of the images were unique to the resort and region, but extra special because they were submitted by guests, during an Instagram social media campaign, #bghorizonholiday. Due to the prominence of the bicycle in Myrtle Beach's culture, several bicycling details were developed to push the interiors further in an unexpected element.