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HOLLAND, MI

sparks:

eclectic | comfortable | flexible

vibrant | environment | simple youthful | functional | relaxed

playful spirit

setting:

Holland, located on the shore of Lake Macatawa, is a city known for its blooming tulips and pays a homage to its namesake's roots. The bold colors of the regional blooms paired with they brand's dynamic "pops of color" identity creates a unique, hip, and youthful flair.

Its signature style of mixing the unexpected into an eclectic and colorful environment, allows guests to feel free to be themselves. Elements feel modern and refined while combining personality and a lively energy. The feeling evokes is that of a tastemaker's first apartment, perfectly balancing classic comfort and contemporary creativity.

Overall, the design promotes a sense of community and fosters guest interaction.